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As all owners of small businesses in the UK know, time is money, therefore, select a web-based CRM solution which will offer your staff ease of use. You do not want your employees to be wasting time with a complicated CRM system interface that makes it difficult to access information, this is time they are not spending doing company tasks. Well I can tell you that this 'nirvana' exists and has done so for quite some time. Welcome to the wonderful world of marketing automation - and in this particular fairy tale: marketing automation software. 2 Set a feedback cycle that synchronises with the real job - People get feedback day-to-day on their 'real' jobs. This is how, in practice, a business demonstrates priority, attention and importance. If we put in a change, then we need to set up feedback at least as frequently and with similar weight to those forms of feedback we provide already. A new crm system, for example, needs good discipline about data quality. If we provide daily feedback on revenue numbers as usual, but offer agents feedback on the quality of data capture only in monthly reports -- then our expensive crm system will very soon be so much junk. The next step is to drive free traffic to your page. The best way I know to drive free traffic is article marketing. At a 50% optin rate, you need to aim 3000 visitors per month, and at the end of month one, you will have 1500 subscribers. Get an all-in-one ecommerce solution. You've heard me say this before, but you really do need a single system that you can use for your broadcasts (newsletter), autoresponders (follow up), shopping cart, affiliate management, and contact database. Two really great systems currently available are 1ShoppingCart and infusionsoft. My opinion: 1ShoppingCart is good; infusionsoft is better. Don't worry though, both systems will grow with you and you can easily grow your business into six figures and beyond using either one of these systems. With minimal change, Customer Relationship Management can be the million dollar Rolodex for any career RV or auto sales consultant. Let's say you, as an auto salesperson, are now keeping a copy of your contact sheets. Contact sheets are pretty generic. Email me for a FREE sample. And, even for pay purposes, you are likely keeping a copy of your deal sheets. Written systems allow you to easily communicate to others what needs to be done. This is obvious. What I see for myself and automate my biz australia clients - writing it down also helps you to remind yourself of exactly what you did so you don't have to think it through time and time again. Checklists are your friends. First, I set up the sequence. This included pre-launch emails to give people a taste of the product and launch week emails. Then I got some major blogs and forums with large email lists to sign on as affiliates. Of course all of this, from the automatic pre-launch emails to the affiliate system was setup using my web based CRM system. We launched and I watched the new subscriptions roll in for our online software.